A portfolio is a grouping of financial assets such as stocks, bonds, commodities, currencies and cash equivalents, as well as their fund counterparts, including mutual, exchange-traded and closed funds. A portfolio can also consist of non-publicly tradable securities, like real estate, art, and private investments.
I am Erez Zundelevich
I do startup marketing.
13 years ago I borrowed money from my mom in order to buy AdWords traffic.
Since then I built a $40K/mo business, helped 2 startups grow to be Round-A-ready, and failed building my own startup.
When I’m not meditating, this is what I like to do:
Positioning & user research
Finding the right target audience for your product. Then crafting and communicating the right promise to help users choose you over the alternatives. Crossing the Chasm!
From managing 6-figure marketing campaign, to ranking #1 for highly competitive search terms. When it comes to SEO & PPC, I did it all. These days I rather oversee these activities. Sometimes I get paid teaching it.
Funnel & user journey
Optimizing the SaaS conversion funnel. Landing pages, emails, retargeting ads, pricing, webinars, etc. One should always be testing.
While not my expertise, product management is fun. Ideation -> wireframing -> Figma mockups -> Dev specs -> QA. Translating users & business needs to product features.
Over the years I have written dozens and edited hundreds of blog posts. I also wrote sales pitches, sales decks, e-books, landing pages copy, product micro-copy, and investors decks. Some of this content can be found on this site.
I founded and managed an analytics company. I oversaw the implementation of Google Analytics & Segment into 2 SaaS products. Lately I learned SQL but I'd say my SQL knowledge is still basic.
Want to work together?
I love meeting new friends. Let's see how we can help each other.