Blog

I like to write about people, the places they live and the things with which they choose to surround themselves. Here are some of my favorite pieces that made it into Article.

The Challenger Sale Book Summary

This summary includes everything that wasn’t obvious to me while reading it and some of the things that were obvious but I thought it’s important to mention and always remember. The writers manage the Sales Executives Council and the Marketing Leaders Council and base this book on years of research. Who is the star Salesperson? …

How to Package Your Product or Service

First published on NoCMO.com, in early 2016. This post is a follow-up post on ‘how to price your products.’ In the previous post, we discussed all the questions you need to ask yourself when pricing your products or services. Most of them focus on the basic offering of your business. The packaging of your product …

Why You Don’t Need a CMO Right Now

First published on StartIsrael.co.il, in March 2016. As the founder of a startup, you may feel the pressure from colleagues or even from yourself to hire a CMO as soon as possible. After all, marketing will be the key to your product’s success, so what’s the harm in hiring a CMO right out of the …